![]() This information will help you to make decisions about allocating your marketing funds effectively. Whether online or offline remember to ask advertising sales executives for a breakdown of the demographic profile of their readers. Some simple examples – if your target audience are 25-35 year old busy professionals, think about social media and online platforms as these are mediums that this demographic actively engage with.Īlternatively, if your products or services are aimed at 55-65 year olds who are largely retired, you may want to opt for print publications you know to be read by this demographic. To maximise your marketing investment, you need to fish where the fish are! Having spent time on profiling your target market, you should find this step of the process much easier. You now need to give consideration to how you are going to reach your target audience. ![]() To do this, write a short statement which describes your perfect customer. ![]() It is worth taking an extra step and thinking about what your bullseye target market looks like.
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